Why we buy?
Level #1 or 5 - this class belongs to the Series: IRRATIONAL HUMANS
This class is to understand how the brain functions during purchasing.
Humans make 35,000 decisions a day, 95% of which are irrational.
But why???
We know people buy, BUT why they do it, is what makes a difference. Yes, you can take a 30-minute sales class, but do you know the mystery behind the action of buying?
This class is learning, with humor, real case studies, a little nerd and science to make the perfect combo.

5 famous cases studies
👍Do you know that changing the music changes what products people buy?
👍Do you know that the smell in casinos is targeting special players?
👍Do you know why luxury brands make you wait for a product?
👍Do you know that by changing 1 word, YOU can influence what others say or buy?
👍Do you know why 45% of the people who have Harley-Davidson TATTOOS don’t own a Harley?

Humans have 2 brains, or what we call in Behavior Economics: Homer Simpson vs Albert Einstein.
Now the bad news, Homer usually wins…
The process of buying and being influenced is not complicated; it is complex, as humans are.
It’s called In group- out group, same reason people join cults.
Join us in the fascinating world of the brain, emotions and why people buy.
BECAUSE YOU ARE NOT SO DIFFERENT FROM YOUR CLIENTS!!!
Information and Knowledge are power.